iceberg principle

iceberg principle
принцип айсберга
а) рекл., псих. (принцип, согласно которому наиболее сильные потребности и желания потребителей спрятаны глубоко в подсознании, и поэтому реклама должна воздействовать на уровне подсознания, чтобы быть наиболее эффективной; название происходит от того, что над водой видна примерна одна десятая часть айсберга, а девять десятых скрыто под водой)
б) мет., стат. (теория, согласно которой укрупненная информация — видимая верхушка айсберга — скрывает от пользователя информации детали, необходимые для адекватной оценки ситуации)

Англо-русский экономический словарь.

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Смотреть что такое "iceberg principle" в других словарях:

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  • Dark liquidity — Financial markets Public market Exchange Securities Bond market Fixed income Corporate bond Government bond Municipal bond …   Wikipedia

  • Ockham’s world and future — Arthur Gibson PHILOSOPHICAL BIOGRAPHY Ockham was born in about 1285, certainly before 1290, probably in the village of Ockham, Surrey, near London. If his epitaph is accurate, he died on 10 April 1347. Yet Conrad of Megenberg, when writing to… …   History of philosophy

  • china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material …   Universalium


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